US consumers spent $9.12 billion online on Black Friday this year, according to Adobe, which tracks sales on retailer websites.
Online Sales
Total online sales on the day after Thanksgiving grew 2.3% year-over-year, and online sales grew 221% year-over-year. Another popular category among shoppers was gaming, with sales up 285% and fitness equipment up 218%.
“Buy now, pay later” was up 78% from last week, and app revenue was up. This year’s top items include game consoles, drones, Apple MacBooks, Dyson products and games like Fortnite, Roblox, Bluey, Funko Pop! And Disney Encanto.
Black Friday breaks record
Black Friday shoppers also broke records for mobile phone orders, with smartphones accounting for 48 percent of online sales, up from 44 percent last year.
The record was the result of a successful Thanksgiving shopping season, when consumers spent $5.29 billion online, up 2.9 percent from last year. Adobe reports that even though Black Friday is over, e-commerce activity over the weekend remains high.
Cyber Monday spending is expected to reach $11.2 billion this year, up 5.1 percent from last year.
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