The next-generation iPhone 15 lineup has been the subject of numerous rumors. The iPhone 15 Ultra may experience the largest single-generational price increase in iPhone history, according to reports from earlier this month.
Apple iPhone 15 Series
Apple may change its pricing and marketing tactics for the iPhone 15 series, according to a recent Naver report.
The iPhone 14 and 14 Plus, Apple’s non-Pro iPhone 14, have not performed well on the sales front. Rather than equipping the entire iPhone 14 lineup with the same specifications, Apple modified its strategy to provide some differences among the models.
iPhone 14 models that are not Pro models have the same basic specifications as their predecessors, whereas iPhone 14 Pro models include significant improvements.
iPhone 15 – A New Strategy for Apple
Earlier this year, the Cupertino-based tech giant predicted different sales for the iPhone 14, and it is now re-evaluating its strategy for 2023. Apple will cater the iPhone 15 lineup to different people depending on the model.
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Apple’s iPhone 15 Plus Could Be Different From the Pro Model
In its report, Naver outlines three possible strategies that Apple might pursue. It could reduce the difference between the Pro and non-Pro models. Previously, it has been rumored that Dynamic Island will come with all the iPhone 15 models, which is consistent with previous rumors. Secondly, Apple may decide to price the iPhone 15 Plus lower than the current generation model, to offer a more competitive market. By widening the gap between Pro and Plus, the company aims to increase customer satisfaction. Currently, the iPhone 14 Plus starts at $899 with the same specs as the iPhone 13, while the iPhone 14 Pro starts at $1,099. I wonder why someone would pick a device with no updates.
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It’s possible Apple could make the iPhone 15 Plus and Pro variants different. Brands can offer different materials and features. Analyst Ming-Chi Kuo had previously revealed that the Pro and non-Pro models, as well as the Pro and Max variants, would become more differentiated.
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FAQ:
What is the iPhone 15 Ultra?
The iPhone 15 Ultra is the largest and most expensive iPhone in the 15 lineup.
When will the iPhone 15 be released?
The iPhone 15 is rumored to be released in late 2023.
What is the price of the iPhone 15?
The iPhone 15 is rumored to start at $1,099.
What are the differences between the iPhone 15 Pro and the iPhone 15?
The iPhone 15 Pro is rumored to have more features and better specs than the standard iPhone 15.
Is the iPhone 15 better than the iPhone 14?
The iPhone 15 is rumored to be a significant upgrade from the iPhone 14.
