Cryptocurrency exchange Huobi has announced a new brand strategy, dropping the platform’s official name, Huobi Global.
Huobi Global > Huobi (火必)
The new name consists of two Chinese characters, one of which represents the eternal life force and the transmission of this power to future generations. The second is the will to win, which represents the company’s commitment to return to the top 3 exchanges in the cryptocurrency industry.
After the name change, the exchange will further develop its brand and focus as much as possible on the “local policy of HT tokens. The asset remains central to Huobi’s business strategy, the company said.
As part of its global expansion, the exchange plans to open a representative office in the Caribbean. Huobi is also increasing its investments in Southeast Asia, Europe and other regions, reflecting the potential of its growing user base.
🔥Three powerful strategies for rebranding @HuobiGlobal: "Global development, Technology-driven progress, and Science for Good Future."#Huobi will serve from its heart in providing professional services to global users and work with the industry to build a global #Web 3.0. pic.twitter.com/TNiXXIkMkK— H.E. Justin Sun🌞🇬🇩🇩🇲🔥 (@justinsuntron) November 22, 2022
New Name “火必”
The new name consists of the two Chinese characters “火” and “必”. The first, in Chinese culture, refers to the eternal life force and the transmission of that life force to future generations. The second is our commitment to win, our ambition to return to the top 3 trade fairs in the industry.
In Chinese, “必” can also be seen as a combination of “heart” and “义”, meaning “righteousness”. The symbolism behind the two Chinese characters means that the new Huobi is committed to providing professional virtual asset management services to global users. This is also reflected in our mission statement, “Improve Asset Security, Promote Financial Inclusion”.
The new name also upholds the traditional Chinese virtue of “fairness”, embodies the brand philosophy of “good science and technology”, contributes to the innovation and development of global blockchain technology and virtual assets, and realizes Huobi’s “technology” vision. It will change the world.”
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