Renowned gaming brand Razer is broadening its product offerings by venturing into the eyewear industry, partnering with Italian brand Retrosuperfuture. Recognized for their vibrant RGB-lit gaming devices, Razer continues to astonish its clientele with innovative products such as the Razer Zephyr RGB face mask, and now, sunglasses.
Introducing Razersuperfuture: Where Gaming and Fashion Intersect
The cutting-edge sunglasses stem from a collaboration with Retrosuperfuture, an Italian eyewear brand celebrated for its innovative and avant-garde designs. Dubbed Razersuperfuture, the eyewear line will be available exclusively at Razer and Retrosuperfuture retail outlets. The sunglasses boast a striking, retro design featuring thick frames that exude a 1980s science-fiction atmosphere. Resembling a slightly curved rectangular mask, the lower portion of the sunglasses is reminiscent of ski goggles.
D-CAVE, a virtual store supplying both physical and digital apparel for the Web3 audience, curated the sunglasses’ design. Although they don’t feature Razer’s signature RGB lighting or snake motifs, the sunglasses offer photochromic lenses for seamless indoor and outdoor use and blue light protection for gaming enthusiasts. With a price tag of $AU405 or €239, these sunglasses may appear costly for ordinary eyewear, but they cater to gamers who appreciate both style and functionality.
A Pioneering Collaboration
This partnership represents Razer’s inaugural foray into the fashion eyewear sector, as Retrosuperfuture enters the gaming market. Razersuperfuture merges Italian artisanship with Razer’s emblematic design aesthetics, resulting in a distinct mask-like silhouette. The sunglasses showcase chunky acetate rims and temples, accompanied by a broad lens for comprehensive coverage and protection.
Addie Tan, Razer’s Associate Director of Business Development, expressed enthusiasm for the collaboration: “We’re thrilled to work with Retrosuperfuture on our first eyewear collection, aiming to outfit gamers from their gaming sessions to their daily activities in our mission to encompass every facet of the gamers’ world.” Daniel Beckerman, CEO and Founder of Retrosuperfuture, added that the partnership culminated in “a harmonious blend of style and function, advanced eyewear that is not only fashionable but also engineered to endure intense gaming sessions.”
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Embracing the Fusion of Gaming and Fashion
To mark the collaboration, Razer’s slogan “For Gamers. By Gamers” will be engraved on the sunglasses, and each pair will feature a unique serial number on the right exterior temple. Razer’s signature acid green branding will accentuate the engravings, infusing the gaming company’s identity into the design.
Curated by D-CAVE, the Razersuperfuture sunglasses exemplify the intersection of gaming and fashion, placing gaming culture at the epicenter of modern pop culture. Stefano Rosso, Co-founder and CEO of D-CAVE, conveyed his excitement about the partnership, stating, “We believe gaming and Web 3.0 will transform the world for future generations, and our role is to facilitate and enhance the best lifestyle projects for this emerging group of digital culture communities.”
Limited-Edition Release
The limited-edition Razersuperfuture sunglasses will be available from May 5, 2023, at $239.00 USD / 249€ MSRP, exclusively on Razer.com and at select Retrosuperfuture outlets. With their unparalleled design and features tailored to gamers, the Razersuperfuture collaboration is poised to make a splash in both the gaming and fashion industries.
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Conclusion
In summary, the Razersuperfuture partnership between Razer and Retrosuperfuture presents a distinctive and stylish gaming eyewear option for gamers who prioritize both aesthetics and practicality. As a limited-edition product exclusively available on Razer.com and at select Retrosuperfuture locations, these sunglasses are destined to create a buzz in both the gaming and fashion arenas. Set to launch on May 5, 2023, the Razersuperfuture sunglasses deliver an exhilarating blend of gaming and fashion, meeting the evolving demands of the gaming community.
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