Sega’s acquisition of Angry Birds creator Rovio last month, valued at $775 million, signaled the gaming giant’s intention to make a splash in the global mobile gaming market. In a recent press conference, Sega and Rovio executives detailed their plans for collaboration, which include leveraging Rovio’s strengths in mobile gaming to bring Sega’s intellectual properties (IPs) to a wider audience on mobile platforms.
Shuji Utsumi, Sega’s President of Consumer Games and Transmedia, admitted that the company has faced challenges in expanding its mobile gaming presence beyond Japan. With just 12 percent of Sega’s mobile game profits coming from international markets, compared to 80 percent of its console and PC game sales, the acquisition of Rovio is expected to help address this imbalance.
Rovio Breathes New Life into Sega IPs
Rovio CEO Alexandre Pelletier-Normand expressed excitement about the opportunity to work with Sega’s vast library of IPs, hinting at the potential for innovative mobile adaptations of popular franchises such as Sonic the Hedgehog, Persona, Total War, Football Manager, and Like A Dragon. The partnership will also see Angry Birds expand onto consoles and PCs, further broadening the game’s reach.
The acquisition has not been without controversy, as some Sonic fans questioned Sega’s decision to invest heavily in a mobile developer rather than focusing resources on revitalizing other dormant Sega IPs. However, both companies remain optimistic about the potential for success in their collaboration.
Exploring Unique Gaming Concepts
With Rovio’s expertise in mobile gaming, the partnership could result in creative adaptations of existing Sega franchises, such as mobile versions of Yakuza’s minigames. There is also the possibility of completely new gaming concepts, similar to Nier developer Yako Taro’s recent project, 404 Game Re:Set. This game features personified versions of Sega IPs like Virtua Cop, Virtua Fighter, After Burner, and Outrun as female characters, showcasing the potential for inventive and unique mobile game experiences.
Angry Birds’ Growing Popularity
In related news, the character Red from Angry Birds has been making headlines with his desire to smash popular gaming characters like Bayonetta, Samus, Ezio, Elena, and Steve. This revelation has drawn attention to the character’s bisexuality and further piqued interest in the Angry Birds franchise.
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Future Prospects and Challenges
While the specific plans for Rovio-developed Sega games have yet to be finalized, the partnership between the two companies offers an exciting opportunity for both to expand their reach and break into new markets. By combining Rovio’s mobile gaming prowess with Sega’s well-established IPs, the gaming world can expect innovative and engaging experiences on mobile platforms in the near future.
As Sega and Rovio continue to explore their partnership, they will undoubtedly face challenges in an increasingly competitive mobile gaming market. However, the potential for success in bringing beloved Sega franchises to a wider audience on mobile devices could prove to be a game-changer for both companies.
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In conclusion, Sega’s acquisition of Rovio signifies a strategic move to strengthen its presence in the global mobile gaming market. By combining Rovio’s mobile gaming expertise with Sega’s rich library of IPs, the partnership holds great promise for innovative mobile adaptations of popular franchises and unique gaming concepts. As the collaboration unfolds, fans can look forward to a more diverse range of gaming experiences across mobile, console, and PC platforms.