Logll Tech News — In a bold move highlighting their commitment to embracing the potential of virtual reality (VR), FIFA, the international governing body of soccer, has recently submitted trademark applications as part of their visionary “WE ARE” initiative. These trademark filings, which encompass a wide range of categories, signify FIFA’s growing interest in utilizing VR technology within various sectors, such as gaming, fashion, and entertainment.
FIFA’s Metaverse Expansion
Safeguarding Diverse Online Services
FIFA’s latest trademarks, disclosed by intellectual property attorney Mike Kondoudis on Twitter, demonstrate the organization’s dedication to exploring the metaverse’s possibilities. These trademarks serve to protect potential online services that FIFA envisions, spanning from personalized fitness coaching to mesmerizing laser displays, captivating musical performances, and even live streaming of sporting events.
Virtual Sports Equipment and Accessory Provision
Additionally, FIFA’s trademark filings include the provision of virtual sports equipment and accessories, catering to the needs of users navigating these immersive digital realms. This marks another step in FIFA’s metaverse journey, following their successful creation of a virtual replica of Qatar’s Lusail Stadium, purposefully constructed for the World Cup. Through this virtual replica, fans could enjoy the tournament from the comfort of their own homes.
Collaborations and Unique Experiences
To further elevate the World Cup experience, FIFA joined forces with luxury Swiss watch manufacturer Hublot and the metaverse platform Upland. Together, they crafted distinctive virtual experiences and digital assets, granting fans unprecedented engagement opportunities. Moreover, FIFA recently launched Phygtlis, an immersive fan engagement app that allows users to relive cherished moments from past World Cups through interactive gaming experiences.
Exploring NFTs and Blockchain Technology
In a strategic move to solidify their digital objectives, FIFA has ventured into the realm of non-fungible tokens (NFTs) by establishing “FIFA+Collect” in collaboration with Algorand’s blockchain technology. This innovative initiative opens up possibilities for fans to own unique digital collectibles associated with FIFA events, adding another layer of immersion and excitement to the soccer experience.
Shukla, Amogh, and Utkarsh Sharma. “Integration of security and compressing mechanism to man-age big data for meta-verse.” AIP Conference Proceedings. Vol. 2705. No. 1. AIP Publishing, 2023.
#FIFA has filed 9 more Metaverse trademark applications as part of its “WE ARE” campaign. The filings claim plans for:
— Mike Kondoudis (@KondoudisLaw) June 20, 2023
⚽️ VR Gaming
⚽️ Virtual Clothing, Footwear, Sports Great
⚽️ Entertainment Services
... and more!#FIFA #Football #Soccer #Web3 #Trademark #Metaverse #FIFA23 pic.twitter.com/ZwLxgNKXs6
The Metaverse’s Promise for FIFA
With its immense global following and passionate fan base, FIFA’s interest in the metaverse comes as no surprise. By leveraging the metaverse’s immersive potential, FIFA aims to establish novel ways to engage with fans and generate revenue. For instance, FIFA could develop virtual reality experiences that allow fans to immerse themselves in the thrill of playing in a World Cup match, or offer virtual sports gear and accessories for fans to use within these online environments.
The Future of FIFA in the Metaverse
While FIFA’s precise plans for the metaverse are yet to be fully revealed, their trademark filings underline their genuine dedication to embracing this cutting-edge technology. It will be fascinating to witness how FIFA harnesses the metaverse’s power to captivate fans and drive its business forward in the coming years.
Here are three quotes from the text above:
- “FIFA’s latest trademarks… safeguard potential online services, ranging from personalized fitness coaching to captivating laser displays, musical performances, and even live streaming of sporting events.”
- “By leveraging the metaverse’s immersive potential, FIFA aims to establish novel ways to engage with fans and generate revenue.”
- “FIFA’s commitment to this technology suggests they will seek innovative ways to engage with fans and enhance the soccer experience.”
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Conclusion
FIFA’s latest trademark applications related to the metaverse mark an exciting chapter in the organization’s history. By embracing virtual reality technology and exploring the metaverse’s vast potential, FIFA aims to revolutionize fan engagement and redefine the soccer experience. With their unwavering commitment to innovation, FIFA is well-positioned to become a frontrunner in the ever-expanding world of the metaverse.