Logll Tech News — Mazda‘s venture into the world of electric vehicles (EVs) has been an interesting one, marked by some peculiar decisions.
- However, it seems the company has learned from its experiences. After the 2023 model year, Mazda will be withdrawing its small crossover, the MX-30, from the US market. This move is part of the automaker’s strategy shift towards focusing on “large platform” plug-in hybrids like the CX-70 and CX-90, in addition to conventional hybrids like the CX-50.
🚀 The MX-30: A Unique EV Proposition 🚀
When the MX-30 arrived in the US in fall 2021, it stood out as Mazda’s first and only mass-produced EV to date. However, its prospects were limited due to some unusual business decisions. The vehicle’s compact size and relatively small 35.5kWh battery, providing an estimated 100-mile range, were intended to make it more akin to a traditional gas-powered car while minimizing its CO2 footprint. Unfortunately, the outcome was less than ideal, resulting in a vehicle that lacked the excitement of driving and the practicality of its competing EVs that were priced significantly lower than Mazda’s $35,385 sticker. For instance, the outgoing current-gen Chevy Bolt offered more performance, over twice the range, and came with a price tag that was $9,000 lower. 😕🚗
Related: The Russian Electric Car “Atom”
Lackluster Sales Figures 😞💼
As expected, the MX-30 struggled to find its footing in the US market, leading to disappointing sales numbers. Over a period of three years, Mazda managed to sell a mere 571 units of the MX-30. This stark reality prompted the company to reconsider its EV strategy and make some much-needed changes. 💔📉
Rethinking the EV Strategy 🔄🔍
Acknowledging the need to step up their game in the EV arena, Mazda is now looking to introduce new models based on both existing and entirely new platforms. Speculations suggest that the company might even collaborate with Toyota, leveraging their future platform capable of delivering an impressive 600+ miles on a single charge. The discontinuation of the MX-30, therefore, is not a retreat but rather a calculated move to enhance their competitiveness in the EV market. 🚀🔋
Related: Tesla Megacharger
Challenges Faced by Japanese Automakers 🇯🇵🏭
Mazda’s struggle in the EV domain is not an isolated incident within the Japanese automotive industry. Fellow Japanese brands like Honda, Toyota, and Subaru have encountered their own challenges while entering the EV market. 🚙💨
Honda’s Compact Car Conundrum 🤔🚗
Honda’s compact EV, the E, faced uncertainties about its future. Instead, the company is shifting its focus towards SUVs like the upcoming Prologue, as well as its collaborative efforts with Sony. This change in direction reflects the growing popularity of SUVs among consumers and the need to adapt to changing preferences. 🚀🔌
Related: Tesla Optimus Robot Debuts in NYC Stores
Toyota and Subaru’s Hurdles 🚧🚘
Toyota and Subaru also faced difficulties launching their respective electric SUV crossovers, the bZ4x and Solterra. While both companies have made strides in hybrid technology, they are still working to establish a strong foothold in the fully electric market. 🔄🔋
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🚀 A Striking Journey Cut Short! 🚀
Mazda’s MX-30 EV embarked on an adventurous path in the US market, but alas, the road turned bumpy.
- 🛣️ Despite its uniqueness, this quirky crossover bid farewell after facing an uphill battle against formidable competitors.
- 💔 As the dust settles, we delve into the intriguing tale of Mazda’s EV aspirations and the challenges Japanese automakers grapple with in the electric realm.
- 🚗💨 Expertly curated insights await, shedding light on Mazda’s strategic pivot towards plug-in hybrids.
- 🔄 Buckle up for this gripping review, as we uncover the trailblazing journey and the future that lies ahead!
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Mazda is discontinuing the MX-30 in the US to focus on “large platform” plug-in hybrids and conventional hybrids, aiming to improve their competitiveness in the EV market.
The MX-30 was unique due to its small size and a relatively small 35.5kWh battery, which was intended to make it feel more like a gas car, but it led to limited range and lackluster performance compared to rival EVs.
Over three years, Mazda managed to sell only 571 units of the MX-30 in the US.
Mazda intends to introduce new models based on existing and new platforms, including a possible collaboration with Toyota for a platform capable of delivering 600+ miles on a single charge.
Japanese automakers like Honda, Toyota, and Subaru have encountered obstacles while entering the EV market, leading them to focus on hybrids and face difficulties with fully electric offerings.
Instead of the compact EV, Honda is shifting its focus towards SUVs like the upcoming Prologue and exploring collaborations with Sony.
Both Toyota and Subaru faced hurdles in launching their electric SUV crossovers, the bZ4x and Solterra, as they seek to establish a stronger position in the fully electric market.