🌐 Mondelez International’s Blockchain Revolution with Hedera
On Valentine’s Day of 2024, Mondelez International (Nasdaq: MDLZ), the powerhouse behind beloved snacks such as Oreo and Cadbury Dairy Milk, officially joined the Hedera Governing Council, marking a significant step in its digital evolution. With a presence in over 80 countries and a workforce of 91,000 strong, Mondelez’s venture into blockchain with Hedera is poised to revolutionize how it manages its supply chain and embraces digital transformation.
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💡 Innovating Digital Payments and Sustainability with Hedera and SKUx
Through a strategic alliance with SKUx, a Hedera-based financial innovator, Mondelez is set to redefine digital payment systems, enabling transactions in nearly real-time. SKUx’s recent patent acquisitions from the US Patent Office—one for a burgeoning advertising market worth $200 billion and another for a soon-to-be $1 billion coupon and gift card sector—promise to streamline promotional efforts and enrich customer engagements in an era increasingly dominated by mobile and digital wallet payments.
- Further showcasing Hedera’s influence, Australian firm NoviqTech achieved recognition as Google Cloud Ready – Sustainability, underscoring Hedera’s commitment to sustainable innovation within the Google Cloud Partner Advantage Program.
- Hedera’s council, a diverse assembly of 39 global entities spanning 11 industries—including titans like IBM, Google, and Boeing—reflects a broad spectrum of expertise. This includes leadership with a pedigree of service in top-tier corporations and governmental bodies, such as Nilmindi Rubin, appointed Head of Global Policy after her tenure at the U.S. National Security Council.
- Backed by substantial financial resources, including a $100 million sustainability fund, a $155 million DeFi-oriented fund, and a $250 million Metaverse-focused fund, Hedera’s ambitions extend beyond fleeting gains. As a regular participant at the World Economic Forum in Davos, Hedera is firmly on the path to reshaping global operational norms, a transformative journey that will gradually reflect in the value of HBAR.
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