Epic Games has teamed up with Ralph Lauren to debut a digital collection of apparel and accessories in the Fortnite metaverse Item Shop. To celebrate the launch, Ralph Lauren will host a series of events for Fortnite’s gaming community, including a Twitch Live-stream, player tournament co-hosting, and more.
Ralph Lauren has partnered with Epic Games
The 55-year-old American publicly traded fashion corporation Ralph Lauren Corporation (NYSE: RL) has signed a strategic partnership deal with Epic Games, the company behind the globally popular game, Fortnite.
According to an October 31 press release by the team, a Ralph Lauren-Epic Games alliance will create a new digital apparel and accessories collection to be sold in the Fortnite Item Shop, alongside a physical clothing line inspired by the brand’s digital-first line.
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Ralph Lauren recently teamed up with Epic games to remodel its Polo Pony logo for the first time ever in its five-decade history.
David Lauren, Chief Branding and Innovation Officer at Ralph Lauren, commented on the partnership:
Ralph Lauren has been at the forefront of dreaming up new worlds and developing them for decades, and our collaboration with Fortnite will enable a new group of players and consumers to experience a groundbreaking experience. We are very excited to continue to pioneer digital innovation, building on our decades-long record of pioneering innovation. We designed for the metaverse the first, and it is thoroughly focused on the future. We are thrilled to continue to lead digital exploration.
Ralph Lauren Wants to Bring Fashion to the Metaverse
According to Ralph Lauren, Polo Stadium is a new line that is inspired by a digital-first capsule and features a gaming aesthetic. There will be both digital and physical versions of the line, which the company claims showcases its distinctive artistry and quality.
The Ralph Lauren Polo tee shirt, boot, and other items will be available exclusively on RalphLauren.com from November 2, 2022, and the virtual items will be available in the Fortnite Item Shop on November 5.
The Fortnite game, which is not powered by blockchain, was created by Epic Games. In September 2022, the company launched its first non-fungible token (NFT) game.
Over 400 million active user accounts are active on Epic Games’ Fortnite across a range of mainstream gaming platforms, including PlayStation 4, Nintendo Switch, and more, making it one of the most popular games on the market. This collaboration will no doubt significantly boost Ralph Lauren’s brand visibility amongst the younger generation of gamers.
Epic games president Adam Sussman said:
The Epic Games-developed Fortnite game has been designed around the core tenant of its player base: that of embodying their true feelings through expression. Fortnite players around the world can appreciate Ralph Lauren’s timeless ‘Polo’ design history and the power of Unreal Engine as well as the unmistakable style of the game in conjunction to create inspiring campaign ads and timeless looks.
On November 3, Ralph Lauren will host a series of events to engage the gaming community, including a Twitch Live-stream and the Polo Stadium Cup Player Tournament in Fortnite. In celebration of its partnership with Fortnite and the release of metaverse products, Ralph Lauren will host a series of events on November 4 to engage the gaming community, including a Twitch Live-stream and the Polo Stadium Cup Player Tournament.
It appears that top fashion brand Gucci has entered the metaverse trend in October 2022, as reported by logll.com. Ralph Lauren isn’t the only top fashion brand that has joined the metaverse movement.