Sandbox VR, a Hong Kong-based virtual reality start-up, has collaborated with Netflix to bring the dystopian thriller Squid Game to life with a fully immersive VR experience.
This latest partnership marks yet another success for the VR company, which has previously collaborated with entertainment giants like CBS to develop realistic, sci-fi themed games. With its unique approach to location-based VR, Sandbox VR is well-positioned to take advantage of the growing virtual reality market and provide guests with unforgettable experiences.
Sandbox VR’s content team in Hong Kong has been working on the Squid Game experience for the past five months. The immersive game will be launched later this year at Sandbox VR’s arcades worldwide. The game is based on the popular Netflix series, which has gained a massive following due to its intense gameplay and gripping storyline.
According to Steve Zhao, CEO and founder of Sandbox VR, the company’s focus remains on the US market, where its collaborations with leading entertainment companies have proven to be a winning strategy. Sandbox VR has 34 locations worldwide and is building 12 new ones, with plans to increase its global footprint to 40 locations by the end of 2022.
Sandbox VR has had its share of challenges, including setbacks caused by the pandemic. The company’s US operations filed for Chapter 11 bankruptcy in 2020 due to the pandemic’s severe impact on its business. However, the company has recovered and is now expanding its headcount, with 50 people working on research and development across product, technology, and content.
Despite its slow growth in mainland China, Sandbox VR is making steady progress and expects the location in Shanghai to return to normal operations this year. The company’s unique approach to location-based VR and collaborations with entertainment giants make it well-positioned to take advantage of the growing virtual reality market.
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As the virtual reality market is expected to grow significantly in the coming years, Sandbox VR is well-positioned to offer guests fully immersive experiences that meet their fantasies. With its collaborations with leading entertainment companies and the Squid Game partnership, Sandbox VR is confident it will attract even more visitors to its VR facilities.
With its expansion plans and successful collaborations, Sandbox VR is poised for growth in the coming years. The company’s innovative approach to location-based VR and immersive experiences could change the future of entertainment.