Sandbox VR, a Hong Kong-based virtual reality start-up, has collaborated with Netflix to bring the dystopian thriller Squid Game to life with a fully immersive VR experience.
The Collaboration
This latest partnership marks yet another success for the VR company, which has previously collaborated with entertainment giants like CBS to develop realistic, sci-fi themed games. With its unique approach to location-based VR, Sandbox VR is well-positioned to take advantage of the growing virtual reality market and provide guests with unforgettable experiences.
Sandbox VR’s content team in Hong Kong has been working on the Squid Game experience for the past five months. The immersive game will be launched later this year at Sandbox VR’s arcades worldwide. The game is based on the popular Netflix series, which has gained a massive following due to its intense gameplay and gripping storyline.
According to Steve Zhao, CEO and founder of Sandbox VR, the company’s focus remains on the US market, where its collaborations with leading entertainment companies have proven to be a winning strategy. Sandbox VR has 34 locations worldwide and is building 12 new ones, with plans to increase its global footprint to 40 locations by the end of 2022.
The Journey
Sandbox VR has had its share of challenges, including setbacks caused by the pandemic. The company’s US operations filed for Chapter 11 bankruptcy in 2020 due to the pandemic’s severe impact on its business. However, the company has recovered and is now expanding its headcount, with 50 people working on research and development across product, technology, and content.
Despite its slow growth in mainland China, Sandbox VR is making steady progress and expects the location in Shanghai to return to normal operations this year. The company’s unique approach to location-based VR and collaborations with entertainment giants make it well-positioned to take advantage of the growing virtual reality market.
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The Future
As the virtual reality market is expected to grow significantly in the coming years, Sandbox VR is well-positioned to offer guests fully immersive experiences that meet their fantasies. With its collaborations with leading entertainment companies and the Squid Game partnership, Sandbox VR is confident it will attract even more visitors to its VR facilities.
With its expansion plans and successful collaborations, Sandbox VR is poised for growth in the coming years. The company’s innovative approach to location-based VR and immersive experiences could change the future of entertainment.
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Frequently Asked Questions
FAQ:
What is Sandbox VR?
Sandbox VR is a Hong Kong-based virtual reality start-up that provides location-based VR experiences with cutting-edge equipment and hardware.
What is the Squid Game VR experience?
The Squid Game VR experience is a fully immersive game based on the popular Netflix series, developed by Sandbox VR in collaboration with Netflix.
How many locations does Sandbox VR have?
Sandbox VR currently has 34 locations worldwide and is building 12 new ones, with plans to increase its global footprint to 40 locations by the end of 2022.
What entertainment companies has Sandbox VR collaborated with?
Sandbox VR has collaborated with entertainment giants like CBS and Netflix to develop immersive games based on popular shows and movies.
What challenges has Sandbox VR faced?
Sandbox VR faced setbacks due to the pandemic, leading to its US operations filing for Chapter 11 bankruptcy in 2020. However, the company has recovered and is now expanding its headcount and locations worldwide.
How long has Sandbox VR been working on the Squid Game experience?
Sandbox VR's content team in Hong Kong has been working on the Squid Game VR experience for the past five months.
What is the growth trajectory of Sandbox VR?
Despite the setbacks of the pandemic, Sandbox VR is expanding its headcount, opening new locations, and collaborating with leading entertainment companies, with plans to continue its growth trajectory in the virtual reality market.
What makes Sandbox VR's approach to location-based VR unique?
Sandbox VR offers a unique approach to location-based VR experiences with its cutting-edge equipment and hardware, as well as collaborations with entertainment giants like CBS and Netflix to develop immersive games based on popular shows and movies.
What are some of the investors supporting Sandbox VR's expansion plans?
Some of the investors supporting Sandbox VR's expansion plans include Adreessen Horowitz, Gobi Partners, and Alibaba Group Holding.
When will the Squid Game VR experience be launched?
The Squid Game VR experience will be launched later this year at Sandbox VR's arcades across the globe, according to CEO and founder Steve Zhao.
