Apple analyst Ming-Chi Kuo has revealed that the upcoming iPhone 15 Pro and iPhone 15 Pro Max models are likely to abandon the solid-state button design. According to Kuo, unresolved technical issues before mass production have led the company to reconsider and opt for traditional physical buttons instead. It is unclear whether the physical button design will include two separate volume buttons or a single elongated volume button.
Impact on Taptic Engine-Related Component Suppliers
The removal of the solid-state button design may have a negative impact on key suppliers of Taptic Engine-related components, such as Cirrus Logic and AAC Technologies. Investors had anticipated that the new design would boost revenues and profits for these suppliers. However, Luxshare ICT, another Taptic Engine supplier, is expected to be less affected due to its significantly larger operating scale compared to AAC Technologies.
Potential Solid-State Button Delay Until iPhone 16
Tech analysts Jeff Pu and Shelly Chou at Haitong International Securities suggest that the solid-state button design could be delayed until the iPhone 16 series in 2024. In the meantime, the iPhone 15 Pro models are still in the EVT development stage, leaving time for Apple to make adjustments to their design.
Minimal Impact on Mass Production Schedule and Shipments
Despite the changes in button design, Kuo believes that the impact on the mass production schedule and shipments for the iPhone 15 Pro models will be limited. The return to physical buttons could potentially simplify the development and testing process.
Other Anticipated Features of the iPhone 15 Pro Models
The iPhone 15 Pro is expected to feature a titanium frame with a rounder-edged design, new buttons, and a larger camera bump. The camera protrusions are anticipated to increase, with the entire hump thickening. The iPhone 15 Pro Max, on the other hand, is rumored to have a smaller camera protrusion with a periscope zoom lens.
Both devices are likely to include “all-new sensor technology that will capture more light and reduce overexposure or underexposure in certain settings.” Additionally, a USB-C port is expected to be present in all iPhone 15 versions, with the fastest charging limited to USB-C cables certified by Apple.
Two iPhone 15 Pro models’ removal of solid-state button design negatively affects Cirrus Logic and AAC / 兩款iPhone 15 Pro取消固態按鍵設計不利Cirrus Logic與瑞聲科技https://t.co/Ot81sCQzgk— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) April 12, 2023
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In summary, Apple’s iPhone 15 Pro and iPhone 15 Pro Max models are set to abandon the solid-state button design due to unresolved technical issues before mass production. This change may have implications for key suppliers like Cirrus Logic and AAC Technologies, but it is unlikely to significantly impact the mass production schedule and shipments for the Pro models. As the devices remain in the EVT development stage, there is still time for modifications to the design. While the solid-state buttons may be delayed until the iPhone 16 series in 2024, consumers can look forward to other anticipated features such as advanced camera technology, a titanium frame, and improved charging capabilities in the upcoming iPhone 15 Pro models.
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Frequently Asked Questions
1. Will iPhone 15 Pro have solid-state buttons?
No, the iPhone 15 Pro is expected to revert to traditional physical buttons due to unresolved technical issues with the solid-state button design.
2. What is the iPhone 15 Pro's frame material?
The iPhone 15 Pro is anticipated to feature a titanium frame for increased durability and a premium feel.
3. Are there camera improvements in iPhone 15 Pro?
Yes, the iPhone 15 Pro models are expected to have new sensor technology for better light capture, and the Pro Max version may include a periscope zoom lens.
4. Will iPhone 15 Pro support USB-C charging?
The iPhone 15 Pro models are likely to include a USB-C port, but the fastest charging will be limited to USB-C cables certified by Apple.
5. When is the iPhone 15 Pro's expected release?
While Apple has not yet confirmed the release date, it is anticipated to follow their traditional release cycle, with the iPhone 15 Pro models likely launching in September 2023.