Logll Tech News — Google, a leading company in the field of search engines and video platforms, is taking further steps to combat ad blockers on its popular platform, YouTube.
In response to widespread user complaints about watching videos using ad blockers without a paid subscription, Google is launching experimental changes in the warning dialog box. Now, users attempting to watch videos without disabling ad blockers are confronted with a new “three-strike” policy. Let’s examine the details of these changes and their implications for YouTube users.
Fighting Ad Blockers
A new version of the dialog box, spotted by a Reddit user under the username Reddit_n_Me, presents users with a stricter warning. Instead of a simple message about ad blockers being prohibited, users now see three numbered fields and a warning about possible video player blocking after watching three videos. This explicit message demonstrates the seriousness with which Google addresses ad blockers on its platform.
Offering an Easy Fix
Despite the strictness of the new rules, Google provides users with an easy way to avoid video player blocking. The warning dialog box includes buttons that allow users to disable ad blockers or purchase a subscription to YouTube Premium. This offering encourages users to take action and engage with the platform, benefiting both parties.
Caring for Users and Content
Enhanced User Experience The fight against ad blockers is based on Google’s desire to provide a better user experience on its platform. Advertising is an important part of content monetization on YouTube, and ad blockers negatively impact content creators and advertising companies. Warnings and the option to disable ad blockers help maintain a balance between the interests of users, content creators, and advertisers.
Protecting Rights Holders
Ad blockers also have a negative impact on rights holders whose content is displayed on YouTube. Restricting access to the video player after three attempts to watch videos without disabling ad blockers helps protect the interests of rights holders and ensure fair monetization and distribution of content.
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Sergio Richi
Editor, Logll Tech News