New York, Nov 29, 2023 – Billionaire entrepreneur Elon Musk is back in the spotlight, this time for a controversial outburst on live television. Speaking at the 2023 DealBook Summit, Musk, the new owner of micro-blogging platform X, didn’t hold back his thoughts about advertisers withdrawing from the site.
Elon Musk said that the brands that pulled advertising from X after he endorsed an antisemitic conspiracy theory were trying to “blackmail” him. If X collapsed, he said at the DealBook Summit on Wednesday, the public would blame the brands rather than him.https://t.co/gq4goCvhyX pic.twitter.com/DOhBrOiWHI
— The New York Times (@nytimes) November 30, 2023
🔍 The Incident: A Candid Moment or a Calculated Move?
In a candid exchange with interviewer Andrew Ross Sorkin, Musk expressed his disdain for what he perceives as blackmail by advertisers. His expletive-filled response, “If someone is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself,” has sent shockwaves through the advertising world.
“GO FUCK YOURSELF”
— Teslaconomics (@Teslaconomics) November 30, 2023
- Elon Musk pic.twitter.com/UnucuBSBKj
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📉 Advertisers Flee: A Reaction to Controversy
Following Musk’s public endorsement of content deemed antisemitic and racist, several high-profile advertisers, including Disney, Airbnb, Coca-Cola, and Microsoft, have distanced themselves from X. Musk’s recent remarks seem to only exacerbate the situation, with a potential loss of $75 million in revenue.
🤔 The Broader Impact: X’s Future at Stake
The platform, which once boasted over 200 top advertisers, has witnessed a significant exodus. Names like Ford, Verizon, and Chipotle are among those who have pulled their ads. This shift raises questions about the sustainability and direction of X under Musk’s leadership.
Elon saying “Go fuck yourself” live on CNBC and them not expecting it, so there was no profanity delay, and therefore it violated FCC guidelines means CNBC gets fined. Hilarious pic.twitter.com/zc4naHWLLU
— Aubrey Strobel (@aubreystrobel) November 29, 2023
💬 Musk Unfiltered: Further Comments Ignite Debate
Musk’s remarks extended to a shoutout to Disney CEO Bob Iger, highlighting the seriousness of the advertising boycott. His claim that “the whole world will know that those advertisers killed the company” adds a layer of drama to an already tense situation.
BREAKING: Elon Musk tells advertisers to “go f**k” themselves if they are going to try and blackmail him on his own platform.
— Collin Rugg (@CollinRugg) November 29, 2023
And this is exactly why Elon was the perfect person to buy Twitter 🔥
“If somebody's gonna try to blackmail me with advertising, blackmail me with… pic.twitter.com/33dPDu8wZC
📺 FCC Violation and Reactions
Interestingly, Musk’s unfiltered speech breached FCC guidelines, leading to potential fines for CNBC, which broadcasted the event without a profanity delay. This incident has sparked mixed reactions, with some finding humor in the unexpected turn of events, while others express concern over Musk’s approach to handling criticism.
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Sergio Richi
Editor, Logll
FAQ
Most frequent questions and answers
The main motivation was to preserve and enhance a platform for free speech. My vision for X is to transform it into a digital town square where a variety of opinions can be shared and discussed without undue censorship, while also tackling the challenge of misinformation.
We’re focusing on enhancing the platform’s content moderation without stifling free speech. We aim to provide a balanced environment that respects the concerns of advertisers while upholding the ethos of open dialogue. We’re also exploring innovative advertising models that align with these values.
In hindsight, I could have expressed my frustration in a more measured way. However, the incident highlighted the challenges we face in balancing business interests with the platform’s commitment to free expression. It’s a learning experience in managing public perception and corporate responsibility.
Content moderation is a complex issue, but we’re committed to tackling it head-on. We plan to deploy a combination of technology and human oversight to ensure that content on X adheres to both our community standards and the broader principles of free expression. We’re also looking into more transparent moderation processes to build user trust.